Project Description
When competing with the likes of coffee giant Starbucks, it is imperative to understand who your target audience is and how they like to be advertised. With the help of the Cosmic Consultants, we helped create a new farm-to-cup feel for Millcreek Coffee Roasters.
View sample and explore more!
Identified and developed key consumer profiles for the Millcreek Coffee Roasters brand after analyzing survey data, competitor analyses, and situational analyses.
Guided a team of five individuals in the creation of a fully developed integrated marketing communication plan for the Millcreek Coffee Roasters brand.
Developed a “farm-to-cup” campaign that was targeted towards attracting and persuading a millennial demographic into purchasing coffee.
View more portfolio pieces